Play True Day in Estonia
Overview of the Play True Day Activities in Estonia
On April 10th Play True Day is being celebrated in Estonia. Play True Day is a day dedicated to the clean sport. The purpose of “Play True Day” is to acquaint athletes as well as entire sport public with global fight against doping. Several activities are being organised at this time of a year together with sports clubs, national federations etc.
April 3-15, 2017
Events in 2017
– Outreach in cooperation with the National Bodybuilding and Fitness Federation at the Bodybuilding and Fitness Championships for Beginners on 1st of April 2017;
– Outreach in cooperation with the National Athletics Association at kids’ athletics competition on 1st of April 2017;
– Outreach activities in cooperation with the National Volleyball Federation at the men’s championships semifinals and women’s final;
– Outreach activities in cooperation with the National Basketball Federation at the Basketball 2nd League Final Four semifinals and finals;
– Outreach in cooperation with the National Archery Federation at the championships on 9th of April 2017;
– Outreach in cooperation with the National Swimming Federation at the competition „Tartu Spring“ between 15th and 16th of April 2017;
– Poster campaign in sports clubs, specially focusing on whistleblowing;
– Public quiz via Estonian national online sports news channel on the antidoping issues.
April 3-16, 2016
EADA appreciates most when organising the Play True Day that a wide range of different sports organisations were involved. The partners were two different fitness clubs MyFitness and Golden Club, also sports federations (basketball, swimming, volleyball, badminton), action sports centre Spot of Tallinn and sports stores Sportland. The variety of organisations shows that the idea was received well and that encourages the organisers to plan it in larger scale the coming year.
Events in 2016
- April 3 – outreach program at the Tallinn TV-Tower Run 2016
- April 6-10 – anti-doping educational leaflets will be distributed in the sports club MyFitness and Golden Club
- April 5 – lessons on clean sport at Miina Härma Gymnasium in Tartu
- April 6 – lessons on clean sport at Jõgeva Secondary School and High School
- April 7 – lecture for the physical education teachers in Tallinn
- April 8-10 – outreach program at Latvia Estonia United Women’s Basketball League https://www.wbbl.eu/
- April 10 – outreach program at the international swimming competition in Tartu
- April 10 – outreach at the Estonian volleyball finals in Pärnu
- April 10 – outreach at the action sports centre Spot of Tallinn
- April 10 – leaflets and stickers were distributed in the Sportland sports stores in Tallinn and in Tartu
- April 16 – outreach at the Badminton Tournament GP-5
Activities in social media
- Clean sport run was created in Facebook to invite every recreational athlete have an individual practice, make a photo of it and post it on their FB-site with the hashtag #spordinpuhtalt (meaning „I participate in clean sport“)
- Hashtag #spordinpuhtalt and #playtrueday were used together with all the posts in social media.
- All the partners were encouraged to post the information about the outreach on their Facebook-pages, also using the hashtags.
- Pre-designed slogans were developed, which people could choose to share these on their Facebook-page. See the example on the right.
- Press release was issued on April 3rd, in the beginning of the week. The news were published on the most online-channels.
- The news were promoted also on the National TV in the morning news https://sport.err.ee/v/varia/633c8bd9-7c3b-4510-97ab-a5e1cc158f6e/tanasest-algas-puhta-spordi-nadal
- Radio interview was carried out on the idea of the clean sport https://podcast.kuku.postimees.ee/2016/04/04/intervjuu-2016-04-041700/
- One of the biggest daily news portal covered the topic at their video interview https://arvamus.postimees.ee/3647139/paevaintervjuu-dopinguained-on-harrastajale-ullatavalt-kattesaadavad
Clean sport activities in numbers
- Out of 18 “official” anti-doping ambassadors 15 were involved.
- Over 200 stickers “I participate in clean sport” were delivered
- Direct contacts were made with over 300 sports fans at the different outreach activities.
- Play True Day was celebrated in three different towns in Estonia, but also in Flagstaff, Arizona in US and also in some other international training camps where Estonian athletes were posting their support for clean sport.
- The number of visits of the EADA’s Facebook-page increased enormously.
- The EADA’s e-learning program was visited by 230 people during the week, four issued a certificate.
Additional information: Elina Kivinukk, firstname.lastname@example.org